# identity.md

## Organization Overview
- **Company Name:** Herbalogic (a brand of Third Coast Herb Company)
- **Mission:** To handcraft natural remedies based on centuries of traditional herbal wisdom, offering modern updates of classic herbal health formulas from Traditional Chinese Medicine (TCM) to address common health concerns.
- **Company Structure and Legal Entity:** Herbalogic is a brand of natural herb products created by Austin-based Third Coast Herb Company.
- **Founded Date and Location:** Austin, U.S.A.; Details forthcoming for date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jeanine Adinaro, Co-founder, Licensed Acupuncturist ([https://www.herbalogic.com/pages/about-us](https://www.herbalogic.com/pages/about-us))
    - David Jones, Co-founder, Licensed Acupuncturist ([https://www.herbalogic.com/pages/about-us](https://www.herbalogic.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to blending traditional herbal wisdom with modern health needs, emphasizing natural remedies, quality craftsmanship, and the principles of Traditional Chinese Medicine.

## Operations & Structure
- **Business Model and Operational Approach:** Develops and handcrafts natural herbal remedies, modernizing classic Traditional Chinese Medicine formulas. Products are made in the U.S.A.
- **Location(s) and Geographic Presence:** Austin, U.S.A.
- **Key Partnerships and Affiliations:** Details forthcoming.